Brand Attributes
- From Yuko Shimizu, the original creator of Hello Kitty®
- Back-to-school 2011 marks the second consecutive year for a substantial retail program with Kmart
- Jennette McCurdy, star of Nickelodeon’s iCarly and Capital Records Nashville recording artist, is the official brand spokesperson for Rebecca Bonbon products, available at Kmart and Sears in the U.S.
- Significant online & social media campaign
- Global product launches across major international territories